The world is always changing as the media landscape prepares itself for whatever the future holds. While some companies are dumping millions into the metaverse, Comcast might drop an even larger bag on a huge acquisition.

The Hollywood Reporter ran a story that some might find quite interesting. Comcast might make a play to buy Warner Bros. Discovery and merge it with their already establish NBCUniversal brand.

Given the company’s daunting challenges, it has become accepted wisdom at the highest levels of the industry that another deal waits in the wings for Warner Bros. Discovery. For reasons related to the complicated structure of that merger, no negotiations can happen until April 2024. But at that point, many industry observers believe that Comcast’s Brian Roberts will make a long-awaited move, looking to combine NBCUniversal and Warner Bros. Discovery.

That deal would face some interesting antitrust issues but would give his company scale and a viable streaming service. “Obviously Peacock sucks,” says one exec with knowledge of both companies. “There are some good synergies. I’m sure [Roberts] is licking his chops because the [WBD] stock is so low. And I think that’s Zaslav’s endgame. Get the place sold.”

This could be a landmark deal that would create an industry juggernaut. Only time will tell if Comcast pulls off the deal, but nobody thought that a cable channel would actually buy NBC until it actually happened.

What’s your take on this massive possible merger? Sound off in the comments!

H Jenkins

Years of experience in writing, journalism, and digging exclusive insider info for Ringside News opened the door for a new opportunity for Jenkins. With a history in finance, he broke into the journalism game by writing on blogs and other freelance websites before branching into sports and entertainment news. Being in tune with pop culture doesn't mean it has to make sense, but he tries. Favorite bands include any group from Seattle who formed between 1991 and 1999. 5 Ozzfests under his belt and 12 Warped Tours, but his last concert was a bluegrass AC/DC cover band that was not 100% terrible.

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