Kanye West is most recognized for his extraordinary songs, but he is also well-known for his controversies. His countless controversies include calling people out on Instagram. Kanye has also occasionally shared positive things about others, and this time he stated that Snoop Dogg changed his life when he was a child.
Ye has stated that a classic Snoop Dogg performance he witnessed as a child on television changed his life. On September 11th, Ye took to Instagram to share a photo of Snoop wearing a Tommy Hilfiger rugby shirt while performing on Saturday Night Live in 1994. He explained how much of an influence it had on him in terms of marketing.
“Snoop wearing this Tommy Hilfiger rugby was the most impactful marketing moment of my young life,” Kanye wrote in the caption. Snoop responded in the comments: “Love u king. Let’s make. A move. Call the play.”
The SNL appearance shows Snoop Dogg performing “Lodi Dodi,” his cover of Doug E. Fresh and Slick Rick’s classic “La Di Da Di,” on Saturday Night Live in a red, white, and blue Tommy Hilfiger shirt, just months after the release of his debut album Doggystyle. Tommy Hilfiger, formerly a “preppy” brand, became an unlikely Hip Hop fashion staple in the 1990s courtesy to Grand Puba namedropping the brand on Mary J. Blige’s “What’s the 411?”
Tommy Hilfiger’s brother and former VP of marketing, Andy, explained in a 2016 interview with Complex, it was Snoop’s SNL performance that elevated its widespread popularity. Hilfiger explained that he and Tommy met Death Row rapper in 1994 at a Grammy after-party and invited him to their showroom, where they hung out and gave him free clothes. Snoop called him two weeks later to request more threads.
He’s like, ‘I’m rehearsing for Saturday Night Live. Can you come to my hotel tonight?’ It was pouring rain. I went to Hilfiger and I undressed the mannequins and then headed to the Hotel Macklowe at midnight. I brought him these new logos and these new rugbys.
The next night, at about quarter to 12, Tommy calls and says, ‘Andy, turn on Saturday Night Live. Those guys we met, Snoop, they’re wearing my clothes.’ I’m like, ‘Yeah, I know. I forgot to tell you, I went to their hotel last night.’ He said, ‘Oh, my god.’
Peter Paul, Tommy Jeans’ former director of marketing, stated the shirts were sold out the next day. Obviously, there was some considerable impact.
I went back to work on Monday, and our sales people from around the country for Hilfiger were like, ‘Did something happen because everybody wants more rugbys? Everybody wants more of our logo’d items.’ I was like, ‘Oh, yeah. Snoop Dogg was on Saturday Night Live.’ So, as much as [Grand] Puba made it cool on the streets, Snoop brought it to the national level.
That was the shining moment. That’s when Tommy went from subculture to mainstream. We now knew the effect of product placement and the strength and influence Hilfiger had on the Hip Hop community.
Snoop and Kanye are both hip-hop legends, and seeing them praise one other is a sight to behold. To get the latest updates, keep an eye on thirsty.
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