Kanye West has been going at it with shoe company Adidas. He recently criticized the company on his social media, going after its top executive. He’s still getting personal about things.
Ye posted a series of rants on his official Instagram account, where he took shots at not only the company but also at Daniel Cherry III, who is Adidas’ senior vice president and general manager. Now, after he got support from Swizz Beatz in boycotting the brand, West has posted some more words while namedropping another executive from the company.
While calling out the creative director of Adidas, Alasdhair Willis, West posted the following scathing entry on his Instagram.
“To the creative directior of adidas Alasdhair Willis I’ve done songs with your father in law How can you watch adidas do what they’ve done to a fellow creative and not say anything and never even meet me or call me? Why did I have to do this in public?” [sic]
Kanye alleged that his Yeezy brand was hijacked by Adidas. He is of the belief that he is being pushed out of managing the brand. He added that Daniel Cherry III was hired without him knowing about it, and the executive is trying to destroy the brand that Ye built. Kris Jenner said that she was hurt by his Instagram tirades.
What’s your take on Kanye West’s Instagram activity? Sound off in the comments.