Beyoncé is without a doubt one of the most influential pop stars in music history. Many hitmakers want to work with Beyoncé because of her brilliance. Tiffany & Co. just teamed up with Beyoncé for a new campaign.
Tiffany & Co. and Beyoncé have collaborated on the brand’s new “Lose Yourself in Love” campaign, which is aimed at “celebrating individuality, love, and universal connection.” The announcement followed the release of Beyoncé’s seventh solo studio album, Renaissance.
Beyoncé appeared in the campaign wearing pieces from Tiffany’s HardWear collection, which ranges in price from $5,000 to $500,000. Beyoncé stated in a statement released to Elle that she is really honored to explore their connection.
“Honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”
Tiffany & Co.’s vice president of product and communications, Alexandre Arnault, categorized Beyonce as an inspiration. They appreciated the partnership that led to them working with Beyonce.
“Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”
Tiffany & Co. and Beyoncé are also planning to create a film based on her song “Summer Renaissance” by Mark Romanek in support of the campaign later this year. The song was included in Renaissance.
Kendrick Lamar collaborated with Tiffany & Co. earlier this year on a crown of thorns made of 8,000 diamonds. However, many more collaborations are forthcoming. Are you looking forward to more? Stay tuned to Thirsty for more information.
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