Master P’s first genuine success came with his 1994 album, and he has maintained his status in the industry to this day. Master P has been pretty vocal lately and it’s no surprise his opinions hold massive weight.

In a surprising development that has caught the world by surprise, Snoop Dogg and Master P have announced plans to pack a bowl … of cereal. The rap titans have announced the launch of their new cereal collaboration Snoop Loopz, which seems to be their take on the classic breakfast staple Kellogg’s Froot Loops.

It will be the first cereal created by their new company Broadus Foods, a minority-owned breakfast foods dispensary. After announcing their new business venture, Master P took the opportunity to make a bold political statement. In an Instagram clip, Master P addressed a major social issue by calling out Fortune 500 companies that have profited off their back for years.

“If you think this is about how many marshmallows we have in the box, then obviously you have no vision. It’s about us and our culture — these companies eat off us for years, and now it’s time for us to eat and put money back into our own communities. […] They have been making trillions of dollars off of our lack of knowledge to produce our own products and brands.”

The hip-hop veteran concluded the video by saying, “We can’t change the past, but we can change the future by building our own family brand such as Broadus Foods.” He added that “it’s just not a cereal company Broadus Food has oatmeal, pancakes, it’s a breakfast company.” You can check out the clip below. Stay tuned to Thirsty for more.

What’s your take on this story? Sound off in the comments.

Transcription by Thirsty

Tags: Snoop Dogg
Shubham Banerjee

Shubham is a computer science student. His love for technology, gadgets and coding pushed him to pursue a career in this field. Seeing his friends working for thirsty inspired him to write stuff. He loves information , reads about anything and everything and thirsty provided him a way to share this passion for being informed with the world in a mutually beneficial manner His personal interests include photography , exploring all kinds of music and football. Being disappointed with Barcelona's performance in Europe is the only constant in his life.

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