Exciting things are on the horizon for Amazon’s streaming service. When the service begins exclusively broadcasting “Thursday Night Football” next month, Amazon is expecting to make money hand over fist.

On the one hand, Amazon will be making money from viewers paying for Prime subscriptions, and on the other hand, they will also be getting paid by advertisers. It certainly seems like there is truly no limit for Amazon.

However, finances are not the only metric which Amazon has to keep in mind. According to an AdAge.com report, the streaming giant is anticipating 12.5 million viewers for the program, which is lower than when it aired on Fox last season.

The relatively lower viewership is also something that has potential investors concerned. Consequently, Amazon is looking to allure them with promises of “first-party data on consumers that could provide added value.”

Amazon certainly has the added benefit of being able to target viewers with ads specifically tailored for them. Something of this sort would have been impossible to implement on Fox. Perhaps this advantage will help Amazon change the minds of investors.

What’s your take on this story? Sound off in the comments!

Abhishek Kar

Abhishek Kar is a freelance writer and a full-time pop culture enthusiast from India. In his spare time, he likes to paint.

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