Grammy-winning rapper Eminem‘s daughter Hailie Jade Mathers certainly knows how to impress, just like her father. She is renowned for keeping up with the most recent trends and remaining active in the fashion industry. The social media influencer is about to take things to another level.

Em’s daughter revealed on Instagram that she will be launching a podcast with the name “Just a Little Shady.” She has filed a trademark application for her new entertainment company, Hailie Jade, LLC, in order to sell apparel and “non-medicated skincare preparations.”

According to Page Six Style, Mathers also submitted an application in June to trademark the title of her podcast and to sell “hats, shirts, and clothing jackets” under the brand. The “Lose Yourself” singer’s daughter is a brand ambassador for Garnier USA and Puma, and therefore she already has experience in the fashion and beauty industries.

Mathers wrote on Instagram Tuesday,

“Just a little shady podcast is about to drop! This project has been in the works for a while & i’m so excited for the first episode to be launching!!”

Hailie also tagged the podcast’s Instagram account, @justalittleshadypodcast, with the caption, “Let’s talk about my life, pop culture, and get a little shady.” With nearly one million followers on TikTok and 2.7 million on Instagram, the influencer already enjoys a significant amount of followers, and fans were overjoyed to learn of the news.

In the early 2000s, her well-known father also ventured into the apparel industry with his now-defunct Shady Ltd. brand. Since then, he has released T-shirts with Chrysler and Title Boxing. For the typically private celebrity daughter, the podcast announcement comes as a bit of a surprise. Stay tuned to Thirsty for more updates.

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Smita Singha Roy

Smita is majoring in engineering and she loves to learn about new things. She is an enthusiastic and determined girl, who loves reading newspapers and is passionate about people, history, and storytelling. She watches movies to enrich her life experience and explore new perspectives. Besides, she is an artist, loves cooking, and plays the guitar.

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