Pittsburgh Steelers fans are particularly fond of tradition. While Heinz Field has always been named for a corporate sponsor, Pittsburghers took to it, because of the history of Heinz in the city and region. After the naming rights deal expired, the Steelers announced that the stadium has been renamed Acrisure Stadium.

Most people in Pittsburgh have no idea what Acrisure is, let alone how to pronounce it. The news led to a huge trend on Twitter where fans discussed the change. Most are refusing to accept the new name.

“Absolute joke 1st big Ben retires then we lose Heinz field I will always call it Heinz field No matter what Acrsure stadium sounds ridiculous and generic”

“The sun came up today, I was told the world was ending because Heinz Field got renamed Acrisure Stadium”

“#ForeverHeinz Steelers nations home will always be HEINZ FIELD”

“I personally am going to keep calling it Heinz field too. I don’t even think I’m saying Acrisure correctly “

“Y’all couldn’t come up with a easy to pronounce name like “Three Rivers Stadium” or just kept “Heinz Field”? We can’t even pronounce this sh*t…”

Heinz was unable to compete financially for the new naming rights deal. Instead, the Michigan-based insurance company gobbled up the rights. For many Steelers fans, the yellow-seated stadium on the North Shore will always be Heinz Field.

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Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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