The National Football League will have a new official pizza sponsor for the 2022 season. The Detroit-based pizza chain known for its cheap eats will replace Pizza Hut as the league’s official sponsor. The new deal will bring in easy money for the league as Little Caesars looks to increase its national profile.

The NFL frequently changes “official” sponsors, according to the Detroit Free Press. Overall, these types of deals are free money for the league. Pizza Hut paid for the honor for the previous four years. Renie Anderson, chief revenue officer and EVP of NLF partnerships, tried to paint the news in a more interesting light.

“We’re thrilled to welcome Little Caesars to the NFL family. With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”

Before Pizza Hut, Papa John’s was the NFL’s official pizza. The distinction doesn’t mean much, as the title is sold to the highest bidder. Domino’s could be next in line after the Little Caesars contract expires.

The deal gives Little Caesars a great deal of exposure. It is also likely to eat a huge portion of their yearly advertising budget. Becoming an official brand of the NFL does not come cheap.

The pizza chain will now be given an exclusive set of marketing rights to help connect the brand to the NFL. Special products, social media marketing games, and NFL-branded packaging and promotions are said to be a part of the deal.

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Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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