Post Malone is preparing to release his new album, Twelve Carat Toothache, on June 3rd. His previous hit, Hollywood’s Bleeding, was released in 2019. Malone recently addressed his decision to stay away from social media in the face of increasing pressure on musicians to make their songs go viral.
During a new interview with Zane Lowe, Post Malone highlighted his decision to stay away from social media. The interview got aired in its entirety on Apple Music 1. Malone dipped his toe into the controversy regarding the pressure musicians feel to promote their songs on TikTok.
Post Malone begins the video by reacting to the current discussion over artists’ increasing pressure to have their songs go viral on TikTok, sometimes before the song is even published. Halsey is one of the most renowned singers to speak out on this. She recently claimed that her label, Capitol, was postponing the release of her song “So Good” until it had a viral moment.
Though Malone praised TikTok for its ability to help aspiring musicians gain exposure, he said it was “interesting to hear” Halsey’s perspective. It seemed to imply that he had his own issues with the platform.
It’s just so hard for me to make something natural. I just think it’s my personal opinion and the changes that I’ve made mentally to distance myself from that and that’s really impacted my life in a positive way.
Malone said this after Lowe asked if he thought he’d earned the right to choose how and when he wanted to use social media at this point in his career. Post Malone also cannot wait to become a father and said it’s something he’s always wanted to be. Stay tuned to Thirsty for more information.
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