Kim Kardashian became a billionaire last year, which came as no surprise to her followers. Kardashian is a savvy businesswoman who knows what she wants and will go to any length to achieve it. However, Kim is being slammed for taking zero bites of food and appearing to “fake” chewing while making one of those bags of money on an advertisement.

The reality television personality appeared in the vegan company’s 30-second video that was shared Tuesday on Instagram. A chef placed a number of dishes including the plant-based meat substitute in front of Kardashian while she delivered her lines straight to the camera in a kitchen for the commercial.

“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste.”

The first item on the menu was a vegan burger, which the SKIMS creator held up to her face while moving her closed mouth in a chewing gesture. The sandwich stayed intact, as numerous social media users pointed out. “She didn’t even take a bite of the burger,” one observer wrote, while another added, “The hamburger wasn’t bitten.”

Kardashian then took a plant-based meatball with a fork and held it up to her face before squeezing lime over tacos. The following scene showed the reality personality picking up some bratwurst with her fork before fist-pumping the chef.

Kardashian said of making the switch to a plant-based diet:

“It’s a simple change that makes a really big difference.

And now that I’m Beyond Meat’s Chief Taste Consultant, there’s never been a better time to go beyond.”

“You didn’t show her actually consuming the product… 🤷🏽‍♀️ Did she actually eat it?” one critic remarked, one of many who said that the commercial made them want to avoid buying the products.

The jokes were plentiful, with many people saying things like, “Fake eating… I see you 🤨,” “You didn’t even eat the food 😂😂😂😂,” and “This is beyoooond meat, so good you don’t even have to eat it 🙄.”

There were others who praised Kardashian for promoting a plant-based diet through her platform. We’ll have to see if she gets another take with this fake meat, but it sounds like Kim Kardashian wasn’t all about the vegan dish.

What’s your take on this? Please write down in the comments below!

Smita Singha Roy

Smita is an engineering student with a passion for learning and exploring new things. She is an enthusiastic and determined individual who enjoys reading newspapers, studying people, history and storytelling. She also likes to watch movies to gain new perspectives and enrich her life experience. Smita is an artist and enjoys cooking and playing the guitar in her free time.

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