Kim Kardashian is no stranger to being criticized for photoshopping images of herself. This time fans have come together to call her out for an obvious photoshop in her SKIMS Ad.
Kim recently cast some of the best supermodels to model in her SKIMS iconic advertisement. The SKIMS founder posed alongside Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel for the shoot. Fans, however, pointed out discrepancies in the pictures just after they were shared.
The Instagram account Problematic Fame pointed out the photoshopped parts of the clips. There’s a significant shift in an unedited behind-the-scenes video of Tyra posing with her fellow models compared to the finished result. Tyra’s skin looked noticeably smoother and she appeared to have a smaller waist in the campaign images.
“Appalled to see the amount of photoshop done to Tyra Banks’ body in Kim Kardashian’s news SKIMS ad campaign. For a brand that prides itself on body positivity and inclusivity, this is low. In what world does editing Tyra’s body into a clone of Kim’s endorse any sort of body positivity or inclusivity?”
Fans objected to the aggressive editing of the models to make them look more fit. Sharing the campaign photo of Tyra and Kim together, they added: “Their bodies are nowhere near this identical in real life… this is insane to me.” One critic wrote: “This is photoshopping. Chunks of her waist are missing…not smoothed out.” Another raged: “Everyone is so photoshopped in this ad! It’s so frustrating.”
SKIMS is supposedly going through a transition period. Kim seems as if she has been working overdrive on giving her brand a facelift. Her friend, Dr. Ben Talei, accidentally leaked the star’s secret new brand via an Instagram comment.
Kim is clearly working hard to revamp her brand after her divorce. Her hard work is paying off as her company appeared on Time’s “100 most influential companies of 2022.” With huge expectations from her brand, she will probably turn a blind eye to the chatter and move on.
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