Kim Kardashian has constantly been featuring her brand SKIMS since the launch of her swimwear collection. Kim Kardashian’s brand launched last month, and it’s been in such high demand that stores are running out of stock. To increase the craze among the public, Kim Kardashian recently posted feeds on Instagram posing with supermodels Tyra Banks and Candice Swanepoel.
Kim Kardashian’s SKIMS empire continues to grow. The 41-year-old introduced her latest collection, named ‘Fit Everybody,’ on Monday, April 4th, which debuted on her website earlier today. Kim Kardashian shared about her brand to the People and the material used in it.
“When we were developing the ‘Fits Everybody’ collection, it was with the intention to create underwear that would perfectly fit everybody. To do this, we updated a fabric traditionally used as a ‘one size fits all’ and made it in our nine sizes.”
“Stretch to twice its size without ever losing shape, softest, comfiest way. I really believe that when we feel comfortable we’re more confident and are able to show up as the best versions of ourselves.”
The socialite, as is customary, enlisted the help of a few well-known faces for her latest campaign, all of whom had the title of ‘Victoria’s Secret Angel’ somewhere on their resume. Tyra Banks, Heidi Klum, Candice Swanepoel, and Alessandra Ambrosio all wore SKIMS for the brand’s most recent photoshoot, which has since made its way into Kardashian’s Instagram feed, along with a romantic backstory.
“OK so I wasn’t supposed to be in this @SKIMS campaign, but I stopped by and jumped in because it was too iconic.”
While Kim’s shapewear line continues to thrive, the mother of four recently announced on social media that her KKW Fragrance line will be temporarily unavailable beginning May 1st as she works on a rebrand that will remove the West moniker. For further updates stay tuned to Thirsty.
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