Burger King has established a stronghold in society as a result of its efforts. Burger King has built up numerous locations around the world in recent years. While in the run to increase its prominence, it unhappily acquired litigation, which may harm its reputation. Burger King recently got sued for “misleading” customers by exaggerating menu items.
Burger King is the latest fast-food company to be sued by dissatisfied customers. According to Complex, the corporation was served with a class-action complaint by four plaintiffs who were fed up with restaurants’ overstated menu sizes compared to what they’ve actually received.
The story was first reported by the South Florida Sun-Sentinel, and the filing was received by Miami’s U.S. District Court on Monday, alleging that Burger King has been misrepresenting customers.
“Based on false misleading advertising concerning the size and/or the amount of ingredients contained in said menu item.”
The plaintiffs, Walter Coleman, Marco DiLeonardo, Matthew Fox, and Madelyn Salzman, presented side-by-side photos of two popular sandwiches and their marketing in their lawsuit. The burgers that customers purchase are substantially smaller and less laden than what they were promised. The Lawsuit begins to state the fact of the case.
“[Burger King] overstates the size of nearly every menu item in its current advertisements, purchased a Burger King menu item based on false and misleading advertising concerning the size and/or the amount of ingredients contained in said menu item.”
“Burger King’s actions are especially concerning now that inflation, food and meat prices are very high and many consumers, especially lower-income consumers, are struggling financially.”
“Burger King’s promise to consumers of a large portion of food with their purchase is also causing consumers to come to, or order from, Burger King and make purchases that they would not have otherwise made.”
The plaintiffs were seeking unspecified monetary damages as well as an injunction prohibiting the restaurant chain from selling the aforementioned menu items. Above all, they wanted to “correct the deceptive behavior” that is currently being displayed.
What do you think about this matter? Is Burger King provided the same as it shows on the menu? Whom do you support? Let us know in the comments. For further updates stay tuned to Thirsty.
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