WWE provided a ton of content for NBC Universal over the years. The relationship between the two companies has even resulted in a hit sitcom in Young Rock. WWE has been on the producing end of several documentaries, as well as having their streaming content hosted on NBCU’s Peacock streaming service.
Company president Nick Khan previously said that fans would have plenty more to look forward to in terms of WWE-related content. The latest announcement touts a unique new dramatic look at pro wrestling. In the vein of ‘Heels,’ NBCU’s new series ‘Pinned’ will offer a soap opera-like look at things.
Variety reported that Craig O’Neill will serve as the executive producer along with Tom Rinaldi. Vince McMahon and Kevin Dunn will also share the role. It is not known which platform NBC Universal will air the show on.
WWE has been dabbling in scripted series quite a bit as of late. A new limited series that dramatizes Vince McMahon’s federal steroids trial is also in development. “The United States of America vs. Vince McMahon” is a collaboration between WWE and Bloomhouse TV.
Pinned promises a unique look at wrestling culture. Long-time fans are well aware of the drama that goes on backstage. NBC is hoping to bring that intrigue to a mainstream audience.
WWE and NBC Universal have also partnered on documentaries and reality shows for the A&E Network. This will be their first foray into scripted, non-live television entertainment. Time will tell if Pinned will find a home on television or Peacock.
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