Jennifer Lopez is regarded as one of the best entertainers in the world aside from being considered a pop culture icon. The 52-year-old actress has now decided to expand her legacy by making major business moves.
Lopez has landed herself a new position at Virgin Voyages. a cruise line headquartered in Plantation, Florida. Lopez’s announcement revealed that she’d be serving as Sir Richard Branson’s adult-only cruise line’s chief entertainment and lifestyle officer and an investor.
According to the company, the reason they brought Lopez onboard was to help “shape the future of travel on the high seas.” Also to provide them new ideas to make sure the customers experience “the most epic vacation ever.”
Lopez will be handling wellness department of the cruise line, where she will additionally focus on making her cosmetic brand, JLo Beauty to be available on board.
The statement Lopez released stated:
“My artistic and social mission is to empower, inspire and entertain. Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.”
“I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
The announcement was made on Jennifer’s Instagram where she shared a facetime clip with billionaire Richard Branson, where the two discuss Lopez’s new position of power. In the humorous clip, the 71-year-old billionaire jokingly suggests JLo could be made their “Supreme Goddess of Mermaids” or “Mermaid in Manhattan.”