LeBron James is one of the greatest athletes in the world. King James’ skills on the hardwood have allowed him to become a mogul in other industries, as well. James has made investments across several spaces, including becoming part-owner of the NHL’s Pittsburgh Penguins. The latest venture for LeBron is a tasty one.
Page Six has reported that LeBron James has invested in a new food-based live streaming platform. Kittch describes itself as a place for foodies to interact with and learn from some of the world’s most famous chefs.
The new venture is like Twitch, but for cooking. Twitch already has a dedicated cooking category. It has proven extremely popular since it was launched. It may be tough for Kittch to catch up.
The company was co-founded by ESPN Classic and CBS Sports Network executive Brian Bedol. The goal is to be the go-to destination for live streaming and culinary video content. The idea came when the COVID-19 pandemic saw chefs hurting from the lack of open restaurants around the world.
Kittch has been in beta for several months. An official launch is expected on March 8, 2022. Celebrity chefs already signed with Kittch include Amanda Freitag, Marcus Samuelsson, and Amanda Schulman. The platform does have a screening process but is always looking to add more chefs.
LeBron James may not be winning much on the basketball court these days. The Lakers might even miss the NBA playoffs. At least LeBron will be able to sleep well on pillowcases filled with money if Kittch proves to be a success.
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