Celebrity singers often try to venture out of their domain for business purposes. Billie Eilish has done just that by rolling out her first fragrance lineup. She has now posed for her fragrance brand in an Instagram picture.

Billie Eilish took to her Instagram on Sunday to share the good news of the release of her first fragrance. She posted an alluring photo of herself spraying her chest with the new fragrance. She captioned the snap: ‘Eilish is available in @ultabeauty stores across the US today!!! go go go try it out.’

In the promotional video for the new perfume launch, the singer spoke about her inspiration for the fragrance. The Grammy Award winner also spoke about the inspiration behind the photos for the campaign. ‘This is my favorite smell in the world, absolutely,’ she concluded as the video ended.

As for the packaging of the product, it looked incredibly premium with a touch of visible artistic genius. The exceptionally chic perfume bottle is gilded in amber-bronze color. The body is sculpted and features a woman’s bust and face, as well as an engraving.

Eilish explained that she chose the design because she is ‘in love with the human body.’ The Bad Guy singer also thinks the human body to be one of the most beautiful things in the world. She also specified that the fragrance is unisex and meant to be worn by ‘whoever loves it.’

The fragrance starts off at $48.00 for a 1.0 oz size and goes up to $68 for a full-size bottle. With prices set like that, it certainly isn’t cheap nor is it way too expensive. However, people might be drawn to the perfume for its incredible looks and later stay for the smell.

What are your thoughts on the story? Let us know in the comments.

Anirban Biswas

An Avid Writer And A Songwriter-Composer Who Is No Alien To The Creative Side Of Life. I Set No Boundaries For Myself When It Comes To Exploring Opportunities And Going For It. Always Looking For Opportunities To Grow With Others.

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