DC fans might want to check which theatres are best for them to see “The Batman,” as some might grossly overcharge them than others. Robert Pattinson’s highly anticipated flick is going to release on March 4, and AMC theatres plan to charge a pretty penny for their shows of the movie.
The New York Post reports that AMC theatres in a phase of experimenting with film prices after the pandemic. They’re focusing on variable pricing for films, which basically means that for a supposedly high-budget film, they’d want to charge more than the traditional prices for films.
The company’s CEO Adam Aron revealed the news on Tuesday while undergoing a web call based around discussing the company’s profits in the recent previous quarter. He said:
Currently, our prices for ‘The Batman’ are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time.
AMC’s experiment has been going on for a while, and it seemed it is also separated in phases. The company had previously raised prices for films during weekends in several locations in the U.S. The report comes from Deadline.
This is all quite novel in the United States, but actually AMC has been doing it for years in our European theaters. Indeed, in Europe we charge a premium for the best seats in the house — as do just about all sellers of tickets in other industries — take sports events, concerts and live theater, for example.
Aron added that there’s quite a lot of opportunity for profit if AMC continues experiment with the pricing. Their experiments included charging a higher price for Tom Holland’s “Uncharted” $19.49, while Batman will cost $20.49 in the Long Island AMC theatres. In L.A. however, “Uncharted” is $17.49 for an adult ticket while “The Batman” takes the cake at $25.49 per seat.
What’s your take on this story? Sound off in the comments!