LeBron James has to be very proud of his son, Bronny, because he is following in his massive footsteps in a huge way. The 2nd generation basketball star just proved that he has acumen in the business world as well.

Bronny James just landed a sponsorship deal with PSD underwear. That’s not all, because Bronny is also getting his own signature line of draws on top of that. We can’t wait to see those designs.

The 17-year-old James announced this big deal on Thursday, but it’s unclear exactly how big of a bag he’s getting out of the deal. Obviously, Bronny James isn’t going to let any company slap his name on their merchandise for free, especially when you’re talking about underwear.

Ja Morant, Deebo Samuel, Jimmy Butler, Tyler Herro, and Bubba Wallace are already affiliated with the PSD underwear brand as well. So, Bronny is in good company.

LeBron James is adamant about playing, at least, a season with his son. That being said, whichever team picks up Bronny in the NBA draft might just get a 2 for 1 deal. If that extra 1 is one of the greatest b-ball players of all time then that makes for a sweet deal.

H Jenkins

Years of experience in writing, journalism, and digging exclusive insider info for Ringside News opened the door for a new opportunity for Jenkins. With a history in finance, he broke into the journalism game by writing on blogs and other freelance websites before branching into sports and entertainment news. Being in tune with pop culture doesn't mean it has to make sense, but he tries. Favorite bands include any group from Seattle who formed between 1991 and 1999. 5 Ozzfests under his belt and 12 Warped Tours, but his last concert was a bluegrass AC/DC cover band that was not 100% terrible.

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