2 Chainz knows how to promote and market his products and it’s no different when it comes to his albums. The Atalanta rapper is now the fast-food franchise Krystal’s new head of creative marketing and their newest project has caught the attention of people.
2 Chainz has partnered with Amazon Music’s Rotation and Krystal to present a life-sized shoebox installation located at a Krystal restaurant in Midtown Atlanta. He is now leading the creative department of the Krystal franchise in Atlanta. The Grammy-winning artist will be responsible for leading the creation of new platforms, partnerships, menus, and merchandise in Atlanta.
“I can remember Krystal being a part of so many pivotal moments of my childhood and teen years. Some of my best moments were made better by going to Krystal, and I’m a fan for life, I want everyone to feel that, too, and can’t wait to put Krystal in the spotlight it deserves.”
2 Chainz will also collaborate with Krystal to open a custom co-branded restaurant in his hometown of College Park. It is not far from the company’s current established headquarters. He’ll help develop a “Luxe Line” of premium food products for the brand that will be debuted at the restaurant.
Inside the giant stash box, fans were able to shop for Dope Don’t Sell Itself merchandise. They also took a shot cash grab box inside the venue. The rapper could also be seen on the screens inside as he talks about his new album.
The rapper will release his seventh studio album, “Dope Don’t Sell Itself,” on Feb. 4 through Def Jam Recordings. Astoundingly enough, he has sold more than 8.7 million albums worldwide. The 12-track Dope Don’t Sell Itself features Moneybagg Yo, Lil Baby, Roddy Ricch, 42 Dugg, YoungBoy Never Broke Again, Lil Durk, Swae Lee, Jacquees, and more.
This collaboration might just bring the best out of both parties as their interest lies in making their business grow in their respective fields. Partnering with a brand from his hometown is a very close affair and will help Krystal gain more traction elsewhere.
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