Gunna has a major hit on his hands with his latest release, DS4EVER. The record has surpassed all sales expectations and has been a Billboard chart hit. Gunna even outsold The Weeknd for two consecutive weeks. A viral movement based on one of the songs on the album has not hurt the ongoing buzz.

Gunna’s single, ‘Pushin P,’ has taken on a life of its own. The phrase became a meme after Gunna willed the phrase to go viral by declaring that pretty much everything was Pushin P. Even Pusha T and Pharrell Williams have joined the fad.

A huge music legend has become the latest to join the movement. Smokey Robinson has co-signed on the Pushin P phenomenon. In a tweet yesterday, the Motown mogul said he was keeping it P.

“Keepin’ it [blue ‘P’ emoji]”

Gunna’s ability to manipulate a largely meaningless phrase into a social media buzzword is admirable. It seems like everybody is Pushin P these days. Even Smokey Robinson himself is doing whatever it means to keep it P.

The meme has gone completely out of control. Major stars from all walks of life are posting their own “P” tweets. We’ll see how long Gunna can keep it going.

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Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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