Macklemore has joined forces with beverage company CLEAN Cause as an investor and creative director for personal reasons. The company, which sells organic sparkling yerba mate, provides half of its proceeds to fund sober living scholarships for those in recovery from alcohol and drug addiction.

Macklemore is giving artistic direction on a new limited edition can, digital editorial content, music, and creative direction for the brand as someone who has been in recovery for over 12 years. He told Forbes about CLEAN Cause’s vision and believes that it aligns with his.

It’s a new role and with CLEAN Cause I’m just excited about the overall mission, I think that for me anything that I’m passionate about, anything that I understand on a personal level, I’m going to put my all into it. The mission at CLEAN Cause is very personal and very near and dear to my heart. It says right on the can, fifty percent of the profits go to people that are struggling with the disease of addiction and helping them get into treatment.

I align with it. Going myself, being in recovery … being able to access a treatment facility, those are the foundational pieces of what saved my life and gave me a career.

CLEAN Macklemore was so convinced in Cause’s objective that it just took two minutes to persuade him to join. Macklemore went on to talk about the importance of getting treatment and how his father saved his life.

If it wasn’t for my dad stopping me when I was at rock bottom and getting me into a treatment facility, in that first surrender that I had where I knew I couldn’t do it on my own anymore, if it wasn’t for that moment, I wouldn’t be here today. And if for some reason I was, I would be in active addiction and I would never have had an opportunity to share my art with the world.

The disease … I was trapped, I couldn’t get out. To know that CLEAN Cause’s mission is to help people that are in that same position, that might not have those financial resources to go to a 28-day in-patient treatment facility, that is a solution to this growing epidemic of a problem we have right now in America around the disease of addiction.

Wes Hurt, the founder and CEO of CLEAN Cause, also spoke about collaborating with the rapper and how they share similar ideals. He thinks that approachability and Macklemore’s ability to create content that connects with the everyday person and doing that with such authenticity and humility captures what he think is the very essence of the CLEAN brand and their cause.

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Gunjan Nath

In search of simplicity and inner peace, Gunjan is basically a guy soldiering through his paranoia. You could say Art, Witty/Dark Humor, Movies, Anime, Post-rock/Black Metal/Hip-Hop/Shoegaze Music, Football, Creative Writing, Photography, Videography are his forte. A Jack of All Trades and a Master of Many.

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