The Rock continues to build his brand and expand his business empire. Dwayne Johnson’s astounding ascent from professional wrestler to Hollywood’s top leading man to major business mogul has been incredible to watch unfold. The Rock recently announced a new deal that will bring his Project Rock athletic-wear label to UFC.

Project Rock will now be the official global footwear provider for UFC. Johnson said he was excited about the response to the news. The Rock took to Instagram to express his excitement about the deal.

“INCREDIBLE response to today’s historic @projectrock @ufc news

We are now the OFFICIAL GLOBAL FOOTWEAR of the UFC.

Thank you MMA community, fans and the UFC for the amazing support & positive energy for our new partnership.

Most of all,
THANK YOU TO ALL THE UFC ATHLETES!
The men and women who WALK THE WALK to the iconic Octagon.

It’s my privilege to play a very small part in your JOURNEY as you DEFINE YOUR LEGACY.

~ dj
founder
PROJECT ROCK
UFC”

The Project Rock shoes will be a part of every single UFC bout for the length of the deal. Fighters will wear them during fight-week events, their workouts, weigh-ins, and in the locker room. It’s an incredible deal for Dwayne Johnson and Project Rock. No wonder he’s so excited!

What do you think of The Rock’s new deal with UFC? Let us know in the comments!

Tags: The Rock
Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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