Kanye West has finally decided to headline on news that isn’t about his dating life. The rapper has finally come up in the alley where he shines the most and we are here for it. Now Kanye has dropped a new music video for his song “Heaven and Hell” from the Donda album.
The song “Heaven and Hell” holds a dark visual of masked individuals and the swirl of floating bodies among the clouds. Kanye will never miss a chance to promote his own brand whenever he gets a chance to. Subsequently it served as a Yeezy Gap ad on ESPN during the NCAA football championship game.
With a sample of the 20th Century Steel Band’s 1975 single “Heaven and Hell Is on Earth,” the track sets the mood for the eerie vibe of the visual. Donda was nominated in the Album of the Year category at the 64th Annual Grammy Awards. It has some of the most critically acclaimed tracks on any Kanye Album.
“No more promos, no more photos/No more logos, no more chokeholds. We on Bezos, we get payrolls/Trips to Lagos, connect like LEGOs/Make this final, make this, my eyes closed/Burn false idols, Jesus’ disciples.”
Earlier today, Ye and Netflix released a new trailer and a release date for Jeen-Yuhs. It’s a three-part documentary that comes to theaters on February 10 before hitting Netflix on February 16. The documentary has been directed by Clarence “Coodie” Simmons and Chike Ozah.
Ye ended the year by publicly squashing his beef with Drake at the livestreamed Free Larry Hoover concert. He has been since going back and forth with Kim Kardashian on their relationship until she finally decided to move on. Hopefully with the new year, things are better for Kanye and his businesses.
Did you like the music video? Let us know in the comments.