Fat Joe took over the internet recently with his “painted over” beard. Now he is back at it again when he announced his intent to enter the food industry.
The rapper announced he’s teaming up with White Castle to debut a new line of burgers and fries. The “Spicy Joe Sliders,” “Sloppy Joe Sliders,” “Smokey Joe Sliders” and “Sloppy Fries” are all part of the Bronx rapper’s “Joenuary” roll-out for the White Castle brand.
The self-titled month will “celebrate all things Joe.” The whole month of January will be filled with memes, trivia and what the company calls “joetry” and “jokes”(poetry and jokes).Jamie Richardson, vice president of White Castle said in a statement.
“Our Sloppy Joes are back, and that means it’s time to embrace the sloppy life, We’re excited that Fat Joe is helping us announce the return of our Sloppy Joe and Smoky Joe Sliders and introduce our new Spicy Joe Slider and Sloppy Fries.”
Fat Joe released a statement wherein he said working with White Castle was a nostalgic trip down the memory lane. He said, “White Castle was a big part of my childhood.” The artist also expressed that he has always enjoyed their Sliders with his friends and families and it’s a full circle moment for him to partner up with the company.
The 99-cent “Sloppy Joe Slider” will have onions, tomatoes and bell peppers mixed with a sweet-and-tangy sauce. The “Smoky Joe Slider” will be topped with smoked cheddar and crispy onions. These new lip-smacking burgers will surely woo fans to flock the stores.
Aside from his collaboration with White Castle, the artist recently sat down for an interview with Big U’s Checc’n-In Podcast in Dec. In the interview, he claimed spearheaded the initiative to end the East-West coast rivalry that plagued Hip-Hop in the late 90’s to early 2000s. You can watch the whole interview below.
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