Kanye West continues to have the golden touch when it comes to selling merchandise. Between his sneaker collaborations and his multi-platinum work as a recording artist, Kanye is a major player. Where his name goes, money follows. He also knows how to make money and NFTs are a very profitable venture right now.
A bulletproof vest worn by the rapper at the DONDA listening event in Atlanta has sold for $75,000 dollars. It was the event where Ye first unveiled his latest record to the world. The vest was a key part of his ensemble on that historic evening.
The vest also came with a one-of-a-kind NFT as well. The new owner will also have a digital version of the rare Kanye tactical vest. The digital collectable is part of a growing trend of unique, digital-only properties. Christie’s Inc. described the NFT on their Instagram.
“We are proud to offer a unique piece of music history: the bullet proof vest worn by Kanye during the August 5th debut of his DONDA album, complete with ballistics panels, hand painted DONDA and Kanye signed MBD, ‘my body different’, and the first 1-of-1 NFT of its kind sold at Christie’s, allowing this moment in music history to live on both physically and digitally.”
The sale was conducted by Christie’s. It was a part of the auction house’s “Handbags x HYPE: The Luxury Sale.” The auction included rare pieces from Hermes, Supreme, Off-White, and more. The final tally of the auction, including the Kanye West vest was $2.9 million in sales.
Kanye West has been a shrewd businessman throughout his entire career. This is the first of what he hopes will be many entries into the tech market. If anybody can sell products of any kind, it’s Kanye.
What do you think of Kanye’s big auction? Let us know in the comments!