Instagram will bring back its popular chronological feed sometime in 2022. The platform shared a statement on Twitter about the upcoming change. Users had become frustrated by the company’s algorithm deciding what posts they were able to see and in what order.
After much backlash, the company has decided to allow users the option to switch their feed to a chronological presentation. The new chronological feed will not be the default, according to the tweet. Still, it’s enough for those who want the old school feel of seeing what’s happening as it happens rather than being force fed content that an artificial intelligence things they want to see.
“We want people to have meaningful control over their experience. We’ve been experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.
We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!”
In June, Instagram head Adam Mosseri argued against the concept of a chronological feed. He said the option makes it impossible for users to see the posts they care about. Users saw through it, as this was obvious cover for the fact that the algorithm is designed to maximize users’ time in the app, therefore maximizing the company’s profit over the user experience.
Instagram has faced controversy over its algorithm, especially its implementation among teenage users. The company has been criticized for pushing teens towards mental illness by offering content through the AI. Now, Instagram users will once again have a choice.
Are you excited to see Instagram going back to a chronological timeline? Share your opinion in the comments!