Diddy is not only a legendary rapper but also an accomplished producer and entrepreneur. In his long career, the iconic rap artist has dabbled into many business ventures and one of them was “Sean John” – his successful clothing line that he established back in 1998.
However, the brand management firm GBG USA Inc. which currently owns about 90% of the clothing line is in bankruptcy. According to TMZ, the company is eagerly waiting for a potential bidder to step in and purchase the brand and as it turns out, Diddy might currently be the winning bidder.
TMZ’s sources revealed that the music mogul is “very excited” about the potential reacquisition of the Sean John brand. Furthermore, Diddy could also be planning to replenish and renovate the clothing line if he is successful in his reacquisition efforts.
Other potential bidders reportedly have till the 15th of December to contend to buy the brand. If not, then Diddy will once again own Sean John.