The Office has found renewed fame since streaming services made the series watchable in huge binges. One of the most beloved characters from the amazing cast was Kevin Malone, played by actor Brian Baumgartner. As it turns out, the character was so popular that it made Brian a millionaire years after the fact.
In a recent interview with the Hollywood Reporter, Cameo CEO Steven Galanais said Baumgartner was the platform’s most bankable star. He told the BBC that his unique approach to Cameo is what makes him so successful. He sees it as transactional, rather than just a person making a purchase.
“Here’s how I view Cameo: This is not about me, or about getting a message from me. I view it as an attempt from two people who want to make a connection.
They want to make a connection so they give this message from me because it brings them back to a moment that they shared together,”
The site allows users to order personalized greetings from celebrities ranging from A-list stars to completely obscure professional wrestlers. Baumgartner is offering his fans a two-way connection and they share a moment together. For $195, users can get a personal message from the comedian. Corporations must pay a $2,500 premium.
The Office is an all-time American television classic. It’s no wonder fans are willing to pay big bucks to connect with one of its most iconic personalities. Brian Baumgartner isn’t the only Office alum cashing in. Check out how much the stars of the hit show are charging on Cameo below!
What do you think of Brian Baumgartner’s success on Camero? Let us know in the comments!