Kanye West is considered a genius when it comes to being a businessman and also as an artist. As a balance, he falls very short when it comes to releasing music on time. This was especially true for the release of his ‘Donda’ album. Now it seems West made a huge promise with Beanie Sigel.
Kanye West finally dropped his ‘Donda’ album back in August. Fans and rappers alike were elated after waiting for so long. Now it seems the album has sold incredibly well. In fact, the album became a huge success sales-wise as well.
Kanye West’s fans are well aware of his ‘Yeezy’ nickname, which is also the name of his billion-dollar fashion empire. Many people believed West got the name from Jeezy and Lil Wayne, but that wasn’t true. Apparently, Beanie Sigel came up with it many years before that.
”People who took a liking to me in volatile situations would always give me a nickname so it seemed like I was cool like them. My boy Mali who used to sell guns, he called me K-Rock when I would be on 79th and stuff like that.[Yeezy] was Beanie’s name for me when I was in Baseline [Studios]. Like on some, ‘Oh, that’s Yeezy,’ make him one of us. He let me wear his State Property chain. He really just embraced me.”
While speaking to the media recently, Beanie Sigel addressed Kanye West mentioning he coined the ‘Yeezy’ name. Sigel also revealed that West Kanye West has promised him a huge payday, which includes a $50 million check and five percent stock in his Yeezy company.
I got a phone call from the muthafucka the other day. He said Sig gon’ get $50 million and a five percent stock in Yeezy. And I don’t know if n-ggas know, Yeezy’s did $1.7 billion last year.”
According to Forbes, Kanye’s Yeezy brand earned $1.7 billion in sales in 2020 alone, netting West $191 million in royalties. It seems Kanye West and Sigel’s partnership has proved to pay back in dividends and it remains to be seen what West’s next business venture will be.
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