The Buffalo Bills (5-2) are set to go against the Jacksonville Jaguars (1-6) today. While it is a highly anticipated match up between two NFL giants, one interesting detail was caught by many which was somehow related to the world of pro-wrestling.

Bills and Jaguars were participating in the pregame warm-ups, where Stefon Diggs, Bills’ wide-receiver, showed off rather unusual set of cleats. His shoes were golden in color. However, the key detail was them featuring a black-and-white AEW logo on their sides.

AEW President Tony Khan’s father is the owner of the Jaguars, so the detail is not too surprising. It is also a nice dig at the opposition. The AEW Twitter account also recognized the unexpected AEW featurette and seized the opportunity to comment on it.

Before taking on @AEW GM TonyKhan’s #Jacksonville @Jaguars, the @BuffaloBills @stefondiggs has arrived for pregame warm-ups with an interesting choice of cleats.

Tony Khan is a billionaire, so it’s not a secret to anyone that AEW would have an easy time finding branding opportunities. While AEW is on a road above, they need all the recognition they can get. With finding a little featurette in the NFL, AEW is sure to break even into new territory.

What’s your take on this story? Sound off in the comments!

Nitish Vashishtha

Nitish Vashishtha is a freelance writer/news correspondent from India. He’s written content for companies like ScoopWhoop and Sportskeeda. He’s been writing about pop-culture, current affairs and pro-wrestling since 2017. While pursuing Master's in Mass Communication with a special interest in Advertising, his key areas of creativity lie in designing, content creation and creative storytelling as well as fictional writing. In his free time, he likes to create new riffs on his guitar, learning about whatever piques his interest, reading books ranging from philosophy to speculative sci-fi and enjoys watching anything HBO (Succession FTW).

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