John Cena carried the company on his back throughout the PG era. He returned last month at the Money In The Bank pay-per-view and started a feud with Roman Reigns, which culminated in a match at WWE SummerSlam. Cena also introduced a new t-shirt design that seemed to be a blatant copy of a CM Punk design.
That t-shirt, which is part of an NFT deal, captured a ton of attention as well. Even The Young Bucks reacted to it.
While John Cena is certainly one of the best in the company’s history when it comes to selling merchandise, it seems the NFT deal wasn’t a success.
While speaking during the Florida Comic-Con, John Cena revealed that they only managed to sell 37 of those NFT kits due to the steep price tag of $1K. Cena admitted it was a catastrophic failure and WWE were absolutely wrong to sell it.
WWE wanted to put together a once-in-a-lifetime fan experience. This kit is not just this kit, it’s the belt, the clothing, an autograph picture, an autographed canvas picture, and an NFT. When it came up with the face value for what it cost, it came up around $500-$600 retail value and then threw in the value of the NFT. I talk a lot about failure. This idea failed. Why is it $1000? Because myself and the folks at WWE thought $1000 was a fair price point. We were wrong. We were absolutely wrong. (This shirt) is number zero of 500. I thought, ‘with a value like that, the 500 will be gone.’ We sold 37 of them. It was a catastrophic failure.
I design all my stuff. I was super proud of this. I love the design. It’s one of those instances where I put my heart and soul and did the design and was really close with the work and pieces and market research. ‘Yes, it seems fair, I think it will be good.’ It sucked. It absolutely failed. I took a chance and missed. I’m sorry because it’s obvious that people like the design, but it’s way too much.”
John Cena was last seen during the Madison Square Garden episode of Friday Night Smackdown last week in a dark match. It remains to be seen when he will return to the company again.
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