‘Keeping Up With The Kardashians’ star Kim Kardashian is undoubtedly one of the most popular celebrities in the world right now. She is also an expert businesswoman who is always looking to expand her empire.
According to TMZ, Kim Kardashian could be adopting a new identity for KKW Beauty as she filed trademark documents to lock up the rights to “SKKN,” which seem to be a new beauty line.
According to the documentation, Kim Kardashian wants to use the name on on products for hair care, makeup, skin care, nails and other products in the beauty world. It was said that the trademark was filed globally and not just for the USA.
It was further stated that SKKN.com and @SKKN social media handles were all locked down by Kim Kardashian’s team in December 2020, so it seems this has been in the works for quite a while.
Kim previously announced that her KKW Beauty brand would be getting a huge facelift, and the “SKKN” trademark seems to be an indication of the change. We will have to wait and see when Kim Kardashian will announce a date for the new launch, as fans are undoubtedly excited for it.