Early Estimates for UFC 264 Buyrate Revealed

UFC 264 is one of the most trendiest topics of discourse and debate on social media after Conor McGregor faced defeat at the hands of Dustin Poirier. While the actual estimates on how much did the big UFC event garner, it is certain that it’s going to make UFC a lot of money.

Dana White, the President of UFC revealed in the post-fight conference that the event, which took place on Saturday at the T-Mobile Arena at Las Vegas, will gather about 1.7 and 1.8 million buys in total. That will average around from $118,983,000 to $125,982,000, given that the price tag for the event was $69.9.

The pay-per-view, according to White, had more than 1.2 million buys just one hour after the event had started. He also stated that since the record for the pre-buys for the event had been broken by the ending match to the Poirier vs McGregor trilogy, a buy-rate of $2 million was entirely possible.

I have to be careful with this stuff now that we’re a public company – I can’t go shooting my mouth off and have it be completely wrong. But I’m going to say we came in anywhere between 1.7 and 1.8 million.

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While the UFC buy-rates are never made public, it is commonly believed that UFC 229, which featured the showdown between The Notorious Conor McGregor and the former lightweight champion and the now-retired MMA fighter Khabib Nurmagomedov was the most successful UFC event with a buy-rate of 2.4 million.

McGregor vs Poirier generated a total of $15,759,800 in direct sales, getting the second place in Nevada’s all-time-list. Conor McGregor has been the top-draw for the enterprise, and it should surprise nobody that he occupies all top-three spots on the all-time-list.