It cannot be denied that Dana White has made UFC what it is today as it remains the most popular promotion for MMA in the world right now. The world of MMA has certainly grown exponentially since its humble beginnings a couple of decades ago.
With UFC 264 set to take place on July 11, the hype for the upcoming event is through the roof and it seems it could be making history as well.
While speaking to The MacLife, Dana White said UFC 264 is definitely going to be the biggest pay-per-view of the year but also might be the biggest pay-per-view event in the company’s history, adding that UFC 264 has already done more pre-buys than any other event in UFC history.
“I was like, ‘listen, if the kid can fight, if he can hang, he’s going to be a huge superstar’, and he is. This kid is a global superstar. This fight this weekend has more celebrities coming than any fight ever. We got more pre-buys than any fight in UFC history. I’ve been saying to fans, if you know you’re buying this fight Saturday night, do it now. Do it this week. Don’t do it on Saturday, you know, two-three million trying to buy it at the same time.”
UFC 264 is headlined by the trilogy fight between Conor McGregor and Dustin Poirier. We will have to wait and see if the pay-per-view becomes the biggest in the company’s history.