As Triller has been immensely successful with its high-profile boxing entertainment, Celebrity Boxing has decided that it’s better to imitate their approach and add a little bit of MMA to the mix.
As Logan Paul recently faced off and won against Mix Martial Artist Ben Askren, Celebrity Boxing added Chuck Liddell, former UFC heavyweight champion, as a referee to the celebrity boxing match between NBA superstar Lamar Odom & Florida rapper Aaron Carter.
The news of Liddell joining as a referee to the match came from an announced by Celebrity Boxing Entertainment released through a press release. It also confirmed that the air hosts for the show will be hip-hop veteran Ice T & his celebrity star wife, Coco.
The rise in celebrity boxing came through an exhibition bout that took place in November between boxing legend Mike Tyson & Roy Jones Jr. YouTube famed boxers Logan Paul & Jake Paul also created a lot of buzz and money through their highly sensationalized exhibition boxing bouts.[Via]