The Fast Franchise brought a ton of attention to cars, and every manufacture wants the rub of being featured in a great action scene. That means that cars have to audition to get in the film.
Vin Diesel recently spoke to Entertainment Weekly podcast to plug the upcoming Fast movie. He revealed a very interesting piece of information about the behind the scenes casting process. Cars have to audition for a spot in the movie, a rarity for Hollywood. Then again the Fast Franchise is a very different property.
“Part of the process of Fast is we’ve always auditioned our cars. The cars have really been such a significant part and representation of our characters, that there is a process of casting, right? Of casting the exact vehicle for the state of mind that the character is in, or the journey that the character is going through.”
It stands to reason why there would be a tremendous amount of pressure for a car company to see their automobile featured with one of the Fast heroes driving it. That can probably result in some very competitive negotiation sessions as well.