The wonders of technology can be a miraculous thing at times, as technology continues to advance with time, making the lives of people easier in general. Now it seems Domino’s pizza has embraced the future with a new venture.
According to Complex, on Monday it was announced by Domino’s and Nuro—a robotics company based in California, that they will be launching a pizza delivery system handled entirely by robots in Houston.
Beginning from this week, select prepaid online order customers will be able to get a taste of the future as a delivery from Nuro’s R2 robot will be done for them. The R2 robot is the first autonomous and passengerless on-road delivery vessel to boast Department of Transportation regulatory approval.
The first set of delivery robots will be focusing on a Domino’s location at 3209 Houston Avenue in the Woodland Heights area. A handful of customers from he participating store can opt to have their orders delivered via the robot when placing an order online.
The people who are selected for an R2-delivered pizza order will then receive alerts on location and a unique PIN via text message. When the pizza arrives, the customers will have to use their unique PIN on the robot’s touchscreen, which will lead to the craft’s doors opening so that they can get their pizzas.
According to a press release on Monday, the collaborative effort between Domino’s and Nuro is aimed at introduction “an entirely new delivery experience” to customers.
“We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” Dennis Maloney, Domino’s senior vice president and chief innovation officer, said Monday. “There is still so much for our brand to learn about the autonomous delivery space. This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations. The growing demand for great-tasting pizza creates the need for more deliveries, and we look forward to seeing how autonomous delivery can work along with Domino’s existing delivery experts to better support the customers’ needs.”
We will have to see how efficient the first batch of delivery robots will be and whether it will become a viable alternative for customers in the future.