Diddy has been keeping a keen eye on General Motors, and he just called them out on not making good on a very crucial promise. Calling out General Motors, Diddy said that the GM made a lot of promises about shelling out a lot of money for black businesses, and nothing much has happened on that front.

In a letter that he penned down on his REVOLT network, Sean Combs aka Diddy had a lot to say to GM. The letter was titled “If You Love Us, Pay Us: A letter from Sean Combs to Corporate America.” The opening line of the letter reads:

The same feet these companies use to stand with us in solidarity are the same feet they use to stand on our necks.

While making a grave claim that despite spending a whopping $3 billion for advertising GM only shelled out $10 million for black businesses, he stated that his REVOLT network stands as a prime example for the black people-friendly media GM promised, but never delivered.

He also stated that the share for black people should be as much as they have invested in GM. Since GM really took advantage of the advertising opportunity that was last year’s BLM movement, it makes sense that GM should make good on their claims, as per Diddy:

If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend.

He issued a threat at the end of the letter stating that if need be, the black community will “weaponize our dollars,” meaning that they are willing to pull all their investments out of GM and its ventures, causing a colossal disruptive in GM’s capital.

Nitish Vashishtha

Nitish Vashishtha is a freelance writer/news correspondent from India. He’s written content for companies like ScoopWhoop and Sportskeeda. He’s been writing about pop-culture, current affairs and pro-wrestling since 2017. While pursuing Master's in Mass Communication with a special interest in Advertising, his key areas of creativity lie in designing, content creation and creative storytelling as well as fictional writing. In his free time, he likes to create new riffs on his guitar, learning about whatever piques his interest, reading books ranging from philosophy to speculative sci-fi and enjoys watching anything HBO (Succession FTW).

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